Thursday 1 December 2011

In what way does your media product use, develop or challenge forms and conventions of real media products [Script For Director's Commentary - James]

Our media product uses typical forms and conventions that other music videos of the same, or of a similar genre use by incorporating the conventional link between music and visuals. For example: The lip-syncing, dancing and in this case, enjoyable and funny visuals.

Our music video is a mix between narrative based and performance based, and our interpretation of the lyrics from the song Truth or Dare is different to most other peoples, who might interpret it as being about a girl or love etc. We took it, and used it as an excuse to perform and execute as series of ‘dares’.

By doing this, we challenged the conventions of many other music videos of the same genre, drawing our inspiration from such artists and Weezer, whose music video Pork and Beans made us want to do dares such as mentos & coke.

Despite a lot of the stunts we attempted being cut out of the final version of the video, we still maintain that videos like Pork and Beans were our primary inspiration.

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