Thursday 1 December 2011

How effective is the combination of your main product and ancilliary texts (directors commentary script-Charlie)

The main project centred around morphsuits, so they figure alot in our music video, however we could only hint at this in our magazine advert and digipak cover - as we needed to show a full reflection of the band and not just about the single. In order to parallel with the last scene in the video of the three morph-men walking away from camera, we used 'Eminem's Recovery' album for inspiration. This showed the artist walking away from the camera, indicating his road to recovery after his drug problems. We wanted to parody this with our own road to recovery, shedding ourselves of the antics performed in the morph-suits for a final time. However, this approach was scrapped and replaced with the idea of incorporating a spider turned pink in keeping with the bands name. We knew, the digipak and advertisement couldn't heavily side with the idea of the morphsuits as we had to show the bands image as a whole.

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