Video Music Awards Show 2011
The function of the award show is to celebrate new music and best video's of the year, with some of the most famous artists performing on the night.
This particular award ceremony would be best suited to young adults and teenagers who like the particular type of music. As it features hip hop/pop/rock/indie bands. There is a lot of emphasis on making it a performance, with the use of dancers, musicians and lasers.
It also features many current celebrities, giving it a high appeal to the younger generation who listen to music by the artists involved.
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