Example - Stay Awake Genre: Dance
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
Cuts to different locations of people dancing, in different styles and features a lot of mid-shots of the dancing and uses slow motion to emphasize the genre. It appears fast paced and shows 'Example' looking directly at the camera making it appear more personal.
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
Lyrics such as ''leaders of a messed up generation'' and ''chase the rabbit into wonderland'' both show literal and illustrative representation as the video features people of the same age representing a generation. It also has the girl dressed up as a rabbit.
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
upbeat music represented by people dancing, this amplifies the relationship.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is constant close ups of the artist singing and his motif appears regularly throughout.
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
This would be more prevalent in other genre of music such as female pop artists and boy bands.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
lyrics such as 'rabbit into wonderland' suggests aspects of the film 'alice in the wonderland' and also ' don't need sleeping beauty' in reference to the children's film.
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