The main reason for choosing this particular director was because of his work on 2007 Arctic Monkey's hit 'Fluorescent Adolescent'. This specific video was a big influence on us due to the fact that it featured people dressed as clowns, we want to create a similar effect with morphsuits in our video. Richard Ayoade has also directed video's for Kasabian, Vampire Weekend and The Last Shadow Puppets.
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